Joakim worked for many years in Sweden and England within the marketing industry, but he decided he needed to redirect his passions. Funneling his vast experience and knowledge of the field into something more meaningful became his goal, and that’s when the idea for Masterplan Marketing was born. With a vision to find more creative and impactful ways to promote nonprofits and social enterprises, Joakim knew he had found the right path.
His objective was to represent good companies doing good work, and so Masterplan Marketing became Joakim’s way to make that happen. Over time, what began as a personal outlet for his inspiration and entrepreneurial drive soon grew into a vibrant movement.
Today, Masterplan Marketing is a force that attracts those who want to use their talents to increase the good being created by social entrepreneurs and change agents. Joakim is excited to bring the diverse talents and fresh perspectives of likeminded people together. The combined impact of his team excites and motivates him. He knows that by increasing the effectiveness of the firm, the causes it supports will generate bigger impacts in the world.
