Masterplan Marketing: Insight From Nonprofit Professionals

Masterplan Marketing: Insight From Nonprofit Professionals

The most accomplished people in the world learned from those who came before them. At Masterplan Marketing, we intend to do the same. Allow us to present insights from nonprofit experts, and we can learn together how to make a bigger impact.

  • Keep Your Audience in Mind: Laura Schwecherl is the marketing director at Possible. She says, “If you try to be relevant to everyone, you’ll be relevant to no one. Define who your audience is, what they want, and what you can teach them.” Jorge Taveras, online marketing manager for Action Against Hunger, points out the easy use of Web and social analytics to learn about targeted audiences.
  • Get People Talking: The director of Web strategy at National Jewish Health, Samantha Reeves, is a proponent of mobile-friendly methods of engagement. She combines them with compelling stories. We at Masterplan Marketing do the same, but we appreciate Tom Silverman’s perspective as well. The vice president of global chapters for buildOn indicates, “While social media has impacted nonprofit stakeholder engagement strategies, it is no substitution for building meaningful connection and authentic community.”
  • Woo the Donors: According to Pat Craig, executive director of The Wild Animal Sanctuary, “Treat each donation as if it were the single largest gift you ever received – your sincerity and deep appreciation will foster many more!” Our team members at Masterplan Marketing believe the thought really does count. Make sure all your donors know it – no matter how much they give.

Use this advice to empower the world for good!